On behalf of everyone ( who works , visits , or lives ) in Latitude Margaritaville , we mourn the loss of Jimmy , a true national treasure , and express our heartfelt condolences to his family and everyone around the world who loves him .
Artist , performer , writer , navigator , friend and entrepreneur — it is hard to imagine anyone who has ever brought so much fun to so many .
What Jimmy loved most was getting on a stage — big , small , indoors , outdoors , anywhere in the world - and changing the attitude and latitude of audiences to a vacation state of mind .
Jimmy lived his life like his songs : from beaches to boats to bars , sailing , surfing and flying . He knew how to have fun and cared deeply about bringing everyone else along with him for the ride . When he flashed that signature smile one-on-one or to 100,000 , somehow you just felt happy to be in his orbit .
His original idea for Margaritaville was to expand the opportunity for as many people to experience the lifestyle immortalized in his iconic song as possible . Latitude Margaritaville was created to be the embodiment of his free spirited way of embracing life — a place inspired by his music and lyrics where latitudes are changed and attitudes adjust to a lifestyle of fun , food , music and escapism . As the inspirational force and business partner in Latitude Margaritaville communities , he was involved from the very beginning .
We celebrate his life , believe his spirit lives on like a never-ending encore , and will see his radiant smile and that twinkle in his eye when we look towards the sun and will continue to share his way of life wherever , whenever we can .
Everyone at Latitude Margaritaville wishes to express a resounding and loving “ Bubbles Up !” to Jimmy for sharing his fun loving , adventurous spirit , his inspiring message and his happy music with the world .